Audi Design Platform 2025 ｜ 奥迪Design Platform 北京站
Role: Artist
Agency: Qiuyan DaDa Studio
Client: Audi China x Imagination
职责：艺术家
机构: DaDa工作室
客户: 奥迪中国 x Imagination
For the Audi Design Platform: Beijing Stop, I partnered as a digital artist with the creative agency Imagination to design and develop an immersive, generative experience. The installation translates Audi’s signature automotive lighting technology into an expansive, human-centric interactive environment. Housed within a custom 720° interactive LED space, the project bridges the gap between digital art, product design, and audience agency, allowing visitors to co-create raw visual expressions directly tied to the brand’s aesthetic DNA.
在奥迪设计平台项目中，我作为数字艺术家与知名创意机构 Imagination 携手合作，设计并打造了一场沉浸式的生成式交互体验。该装置将奥迪标志性的车灯技术转化为一个宏大且以人为本的互动环境。依托定制的 720° 全景互动 LED 空间，该项目模糊了数字艺术、产品设计与观众自主性之间的边界，让每一位参观者都能参与到实时共创中，演绎出与奥迪品牌美学 DNA 紧密相连的纯粹视觉表达。
Design Concept: From Tailight to Canvas
The visual language draws directly from Audi’s automotive design, scaling the iconic triangular OLED taillight patterns—originally used for vehicle signals like stopping and turning—into a massive, interactive digital grid system. The system track up to six visitors simultaneously on independent timelines, mapping their upper-body skeletons and scanning their clothing colors in real time. As participants move, their arm speed and gestures dynamically control the size, frequency, and "splash" effects of the triangles. To maintain a premium, elegant aesthetic, the generative engine constrains these graphics to the rigid grid layout and filters the clothing data into a harmonized palette of varied brand-red saturations, ensuring the canvas looks clean and visually unified.
This high-impact interactive cycle unfolds over the course of a single minute, giving each participant a completely autonomous experience while keeping the overarching digital environment synchronized. At the end of the session, the installation translates the user's specific movement and color profile into a personalized "Light Signature." Visitors are prompted to scan an on-screen QR code to instantly save and share this unique digital asset on their smartphones, while the custom composition is simultaneously sent to an on-site printing station, allowing them to take home a physical, high-quality print as a tangible souvenir of the exhibition.
整个作品的视觉语言将奥迪标志性的三角形 OLED 尾灯图案（如刹车、转向信号）重构为一个宏大的实时交互网格系统。在这一分钟的沉浸式体验中，系统利用先进的计算机视觉技术同时追踪多达六位观众，将他们的上半身动态与衣着色彩转化为画布上的视觉流变——手臂的挥动速度与幅度直接决定了三角形的尺寸和“迸发”频率。为了延续奥迪高端、优雅的美学质感，所有的图形生成都被严格约束在精密的网格内，观众的服装色彩也被巧妙过滤并融入以品牌红为核心的渐变调色盘中，确保巨幅 LED 画布在千变万化的自主互动中依旧纯净、统一。体验结束时，系统会将个人的动作与色彩轨迹凝结为专属的“灯光签名”（Light Signature），观众不仅可以扫描二维码在线保存分享，还能在现场即时打印出一份高质量的实体视觉构图，作为这场展览的珍贵留念。
